maximise your trade show success

How to Maximize Your Next Trade Show with interactive content?

Create memorable experiences

Trade shows offer the ultimate opportunity to build relationships, influence prospects and share industry thought leadership. The overall goal is to accelerate the sales pipeline and drive revenue through experiences. Buyers that visit your booth should walk away understanding your brand values, mission and product. While the physical presentation of an exhibitor’s booth can have the most impact, it is highly important that there is a cohesive message in the branding and unique product presentation.

"Think outside of the booth" - create an gorgeous interactive experiences of your product with interactive presentation to WOW your audience. Focus on irresistable content, case studies and testimonals to help clients project themselves using your product.

Have at least one large digital sign

The power of touch: Interactive touch screens can be a powerful way to drive engagement at trade shows, because they put the visitor in the driver’s seat. You give visitors control over the experience they receive, without breathing down their neck. This means the barrier to engage is lower than with a sales rep, so you’ll convert more “on the fence” passers-by than you would otherwise.

Interactive touch screens can be a powerful way to drive engagement at trade shows, because they put the visitor in the driver’s seat.

In a sense, you let leads self-qualify. If they like your touch screens they can approach your salespeople for more information. Your salespeople can then focus their efforts on pre-qualified visitors who’ll benefit more from the attention.

content marketing at trade show

Data collection and analytics

There is no point creating attractive product presentation if you can't analyse the performance of your content and identify the trends, ex: the most popular products, videos or infographics. 

The beauty of interactive content like Touchify is it shows visitor's interest thought the areas they touch. This type of information is crucial not only for the follow-up but also for understanding how to adjust your content to make it more effective for the next trade show.

Exhibition attendance can deliver exceptional returns, but the big challenge is grabbing and holding the attention of attendees. You need to create an experience to draw people in and make sure they remember you.

That’s why interactive technology matters.

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